ParbatNP

About

Who is Parbat Nepal?

I am the SEO Director at One Percent Digital, a US-based digital marketing agency headquartered in Gilbert, Arizona. I work remotely from Nepal. I report directly to the CEO and manage a team of 5 across a portfolio of 30 active clients.

In my first year at the company, I built the entire AI-powered automation infrastructure from the ground up — 10+ production workflows using n8n, Claude AI, Claude Code, and Ahrefs MCP. These systems handle keyword research, technical audits, content briefs, monthly reporting, and client onboarding. The team now spends 70% of its time on strategy and 30% on execution. Before these systems, that ratio was inverted.

Outside of my full-time role, I built three proprietary SEO frameworks — the Semantic SEO Commercial Page Framework, the Diagnostic Reasoning Engine, and the Attribute Filtration System. These replace template-based SEO with diagnostic, niche-specific strategy. I have applied them across 50+ projects in the US, UK, Australia, Canada, UAE, and New Zealand.

I also take on a limited number of freelance SEO projects. No team, no agency — just me. I am selective about which projects I take because my time outside of full-time work is limited.

Career

Present

SEO Director

One Percent Digital · Gilbert, AZ (remote from Nepal)

  • Report directly to the CEO. Highest-ranking position in the SEO department.
  • Manage a team of 5 across a 30-client portfolio.
  • Built the agency's entire AI automation infrastructure — 10+ n8n workflows connecting Ahrefs MCP, Claude AI, GSC, and Notion.
  • Shifted team time allocation from 30% strategy / 70% manual execution to 70% strategy / 30% execution.
  • Automated monitoring systems flag ranking drops, indexation issues, and technical problems before they compound.
  • Technical audits went from 20+ hours to under 2 hours. Keyword research from 2-3 days to 15 minutes automated + 1-2 hours review.
Earlier Career

SEO Specialist → Senior SEO

Various agencies and freelance · Nepal / Remote

  • 5+ years of progressive experience across e-commerce, SaaS, local services, and professional services verticals.
  • Worked with clients in the US, UK, Australia, Canada, UAE, and New Zealand.
  • Developed the Semantic SEO Commercial Page Framework, Diagnostic Reasoning Engine, and Attribute Filtration System.
  • Applied these frameworks across 50+ international projects.

Systems and tools I built

14 production systems. Built with n8n, Claude AI, Claude Code, Ahrefs MCP, Gemini API, and Python.

1AI-powered keyword research and content strategy pipeline
2AI-driven technical SEO audit system
3Automated monthly narrative reporting (Ahrefs + GSC → Claude → Notion)
4Client onboarding pipeline (proposal generation + project setup)
5Information-gain content generator (Google patent-aware, zero hallucination)
6Auto image insertion pipeline (Gemini API → Google Docs)
7Topical map generator (central entity → full topical authority map)
8Client content strategy system (topical map → prioritized roadmap)
9Internal cannibalization detector (sitemap → competing pages)
10Internal link suggestion engine (markdown corpus → link opportunities)
11Local schema generator (sameAs, geo, reviews, FAQ, HowTo)
12FAQ & HowTo schema extractor (URL → valid JSON-LD)
13E-commerce taxonomy builder
14Commercial landing page builder (5-stage SERP-verified + Gemini for brand-aligned images)

Proprietary frameworks

Semantic SEO Commercial Page Framework

7 pillars

A system for building commercial pages optimized for Google's semantic understanding and human conversion. Covers lemmatization, commercialization, verbalization (SPO triples), visual semantics, attribute filtration, centerpiece annotation, and informational deferral.

Diagnostic Reasoning Engine

5 stages

A reasoning process that produces the correct page structure, attribute priority, language register, and commercial intensity for any keyword in any niche. Stages: entity identification, attribute extraction, attribute filtration, language calibration, structural assembly.

Attribute Filtration System

5 priority levels

Determines which keyword attributes appear in which sections of a page. Priority 1 attributes go in the hero. Priority 5 attributes get deferred to FAQ tabs. The primary decision driver changes by niche — for SEO it's track record, for e-commerce it's deliverables, for local services it's outcomes.

Tech stack

SEO & Research

  • Ahrefs MCP
  • Screaming Frog
  • Google Search Console (API)
  • GA4
  • Semrush
  • Surfer SEO
  • Clearscope
  • BrightLocal

AI & Automation

  • Claude AI (Sonnet + Opus)
  • Claude Code
  • Gemini API
  • n8n (self-hosted)
  • Python

Content & Operations

  • Notion (API integration)
  • Google Docs API
  • Looker Studio
  • Next.js / Vercel
  • Schema.org / JSON-LD

Markets

  • United States20+ projects
  • United Kingdom10+ projects
  • Australia8+ projects
  • Canada5+ projects
  • UAE3+ projects
  • New Zealand4+ projects

Verticals

E-CommerceSaaSProfessional ServicesLocal BusinessHospitalityManufacturingFintechHealthcareReal EstateEducation

How I work

  • Async-first. Slack and email for day-to-day.
  • Monthly strategy calls over video.
  • Monthly reports with traffic data, ranking changes, and written strategic commentary.
  • Timezone-flexible across US, UK, AU, and NZ time zones.
  • Direct access. No account managers between you and the work.

Interested in working together?

I take on a limited number of freelance projects outside my full-time role. Book a free consultation to discuss your project.

Get in TouchView SEO Services