I build search
systems that
compound.
7+ years of building organic growth engines for international businesses. Technical SEO, semantic content architecture, and link acquisition that moves rankings — across 50+ projects in 6 countries.
Impact
Numbers from real projects.
Case Studies
The full story behind the numbers.
Not just metrics — the challenge, the methodology, and exactly what I did to get there. This is how I think and work.
E-Commerce Category Architecture Overhaul
The Challenge
A mid-size e-commerce brand with 2,000+ SKUs was stuck on page 3 for their primary commercial keywords. Their category taxonomy was flat, product pages lacked structured data, and internal linking distributed zero authority to revenue-driving pages.
What I Did
- 1Rebuilt the entire category taxonomy from flat structure to semantic hierarchy based on how Google classifies product entities
- 2Implemented Product, BreadcrumbList, and FAQ schema markup across 2,000+ SKUs using programmatic templates
- 3Designed a content hub strategy with 3 pillar pages targeting commercial keyword clusters
- 4Created an internal linking architecture that funnels authority from informational blog content to commercial category pages
- 5Resolved 150+ crawl issues including orphaned pages, redirect chains, and duplicate content from faceted navigation
Results
- ★312% organic traffic increase
- ★40+ commercial keywords moved to Google top 3
- ★68% increase in organic revenue
- ★Core Web Vitals — all metrics green (LCP under 2.2s)
- ★Product rich snippets enabled across entire catalog
- ★Indexation rate improved from 61% to 98%
Tools Used
SaaS Full-Funnel Content Engine
The Challenge
A B2B SaaS platform had a 43% indexation rate — Google was ignoring more than half their pages. Their content strategy targeted random keywords with no funnel mapping, and their technical SEO had 200+ unresolved crawl errors blocking organic growth.
What I Did
- 1Conducted a full technical audit — resolved 200+ crawl issues including broken canonical tags, orphaned JavaScript-rendered pages, and XML sitemap inconsistencies
- 2Mapped their entire keyword universe to funnel stages: awareness, consideration, and decision — eliminating content that targeted the wrong intent
- 3Built 3 semantic content hubs around core product categories with pillar-cluster architecture
- 4Created decision-stage comparison pages targeting '[competitor] vs [client]' and '[category] software' queries
- 5Implemented FAQ schema on 25 pages, capturing featured snippet positions for 15 high-volume queries
Results
- ★5x qualified leads from organic search
- ★97% indexation rate recovered (from 43%)
- ★Featured snippets captured for 15 target keywords
- ★200+ technical issues resolved in initial audit sprint
- ★3 content hubs generating compounding traffic month-over-month
- ★Organic became #1 lead source, surpassing paid ads at month 6
Tools Used
Local Service Business Domination
The Challenge
A professional services business in a competitive metro area was invisible in local search. No Google Business Profile optimization, inconsistent NAP data across directories, and zero geo-targeted content for the suburbs they served.
What I Did
- 1Rebuilt Google Business Profile with complete category coverage, attribute optimization, and structured Q&A seeding
- 2Built and verified local citations across 50+ directories — cleaned up 30+ inconsistent NAP listings
- 3Created geo-targeted landing pages for 12 suburb variations, each with unique content, local schema markup, and area-specific testimonials
- 4Implemented a review generation system that increased review volume by 300% in 90 days
- 5Built local backlinks through community partnerships, local sponsorships, and chamber of commerce memberships
Results
- ★#1 local pack ranking for 8 primary service keywords
- ★180% increase in calls directly from Google Search
- ★50+ local citations built and verified
- ★4.9-star average review rating (from 4.2)
- ★12 suburb landing pages ranking in top 5
- ★Organic local traffic became primary lead source within 4 months
Tools Used
Methodology
Frameworks I built.
Most SEOs use templates. I built diagnostic systems that produce unique strategies for every niche. These frameworks are the intellectual foundation behind every project I deliver.
Semantic SEO Commercial Page Framework
A complete system for building commercial pages that are simultaneously optimized for Google's semantic understanding AND for human conversion. It covers seven interconnected disciplines that work together.
Core Components
- 1Lemmatization — natural language that Google reduces to commercial root forms
- 2Commercialization — distributed transactional signals across the page
- 3Verbalization — Subject-Predicate-Object sentence structures for Knowledge Graph
- 4Visual Semantics — tabs, cards, icons as distinct semantic units
- 5Attribute Filtration — prioritizing keyword attributes by section importance
- 6Centerpiece Annotation — visually highlighting key data points
- 7Informational Deferral — pushing educational content to tabbed FAQ
Diagnostic Reasoning Engine
A five-stage reasoning process that produces the correct page structure, attribute priority, language register, and commercial intensity for ANY keyword in ANY niche. It replaces templates with diagnostic thinking.
Core Components
- 1Entity Identification — what is this thing, really? What does the buyer DO with it?
- 2Attribute Extraction — every property that could matter to a buyer
- 3Attribute Filtration — which properties matter most for THIS keyword?
- 4Language Calibration — what language does THIS industry actually use?
- 5Structural Assembly — how does everything become a page?
Attribute Filtration System
A prioritization framework that determines which keyword attributes appear in which sections of a page. The most commercially important attributes go in the hero; informational attributes get deferred to FAQ tabs.
Core Components
- 1Priority 1 (Hero/Intro) — the 3 most important buying decision factors
- 2Priority 2 (Product/Service Tabs) — variants and quality modifiers
- 3Priority 3 (Pricing Section) — granular pricing, delivery options
- 4Priority 4 (Benefits/Proof) — outcome benefits, case studies
- 5Priority 5 (FAQ Tabs) — education, comparisons, edge cases
Services
What I do — in detail.
Technical SEO
Site architecture, crawl optimization, Core Web Vitals, structured data, JavaScript rendering audits, log file analysis.
I audit using Screaming Frog crawls + server log analysis to find exactly where Google wastes crawl budget, then fix it in prioritized sprints based on traffic impact.
Recovered a SaaS platform's indexation rate from 43% to 97%. Resolved 200+ crawl issues in a single audit sprint.
Semantic SEO
Entity optimization, topic clustering, content hub architecture, topical authority, semantic triple structures, cannibalization resolution.
I map your niche's entity relationships, build pillar-cluster architectures, and optimize every sentence for Subject-Predicate-Object structure that Google's Knowledge Graph can parse.
Built 3 content hubs for a SaaS client that generated compounding traffic — organic became their #1 lead source by month 6.
Content Strategy
Keyword universe research, SERP feature analysis, content gap identification, editorial calendars, content briefs with semantic guidelines.
Every piece of content maps to a search intent, funnel stage, and commercial outcome. I build content calendars from keyword clusters — not random topic ideas.
Designed an editorial calendar that moved 40+ commercial keywords to top 3 positions for an e-commerce brand within 6 months.
Link Building
Manual outreach to DR 50+ publishers, digital PR, competitor backlink replication, broken link building, anchor text strategy.
I acquire editorial links from real publications through relationship-building and content value — not PBNs, directories, or link farms. Every link is manually vetted.
Consistently acquire 5-15 DR 50+ backlinks per month per client through manual outreach and digital PR campaigns.
Local & International SEO
GBP optimization, local citations, geo-targeted content, hreflang implementation, multi-market keyword research, review management.
For local: I dominate the map pack through complete GBP attribute coverage + geo-targeted landing pages. For international: hreflang + country-specific content strategies.
Took a local business from invisible to #1 local pack for 8 primary keywords in 4 months. 180% increase in calls from search.
E-Commerce SEO
Product/category optimization, faceted navigation handling, product schema, inventory-aware SEO, conversion-focused on-page, taxonomy design.
I restructure product taxonomies so Google understands your catalog as an entity hierarchy — not a flat list of pages. Every category page becomes a semantic hub.
Restructured an e-commerce site with 2,000+ SKUs — 312% traffic growth, 68% revenue increase, product rich snippets across entire catalog.
Philosophy
How I think about SEO.
Diagnostic, Not Templatic
Every project starts with the Diagnostic Reasoning Engine. I identify the entity class, extract attributes, filter by priority, calibrate language to the niche, and THEN build the page. No templates. No cookie-cutter strategies.
Execution Over Overhead
When you hire me, 90% of your budget goes into actual SEO work — audits, content, links, technical fixes. No account managers, no project managers, no office rent. You talk directly to the person doing the work.
Systems That Compound
I build search systems, not one-off optimizations. Content hubs that gain authority with every new article. Internal linking architectures that distribute ranking signals. Technical foundations that scale with your catalog.
Data Over Opinions
Every recommendation I make is backed by crawl data, SERP analysis, or traffic metrics. I don't guess which keywords to target — I analyze search demand, competitive density, and commercial intent before committing resources.
Tech Stack
Tools I use daily.
International Reach
Based in Nepal. Working globally.
Timezone-flexible, async-first workflow. I have delivered SEO results for businesses across 6 countries — the same quality of work, at a fraction of US agency costs.
About
The person behind
the rankings.
I am Parbat Nepal. I have spent 7+ years obsessing over how Google understands, classifies, and ranks web pages. That obsession turned into proprietary frameworks, 50+ successful projects, and a client roster spanning 6 countries.
I built the Semantic SEO Commercial Page Framework because I was tired of seeing agencies use the same template for a Spotify plays page, a CNC machining page, and a patio cover page. SEO should be diagnostic — every niche has different entities, different attributes, different proof types, and different language. My frameworks encode that difference into the strategy.
When you work with me, you work directly with me. I limit my active retainer clients to ensure every project receives senior-level attention. No account managers, no junior handoffs, no layers between you and the person executing your strategy.
E-Commerce, SaaS, Professional Services, Local Business, Hospitality, Manufacturing, Fintech
Semantic SEO Commercial Page Framework, Diagnostic Reasoning Engine, Attribute Filtration System
Ahrefs, Screaming Frog, GSC, GA4, Semrush, Surfer SEO, Clearscope, Python
Async-first via Slack + email. Monthly strategy calls. Monthly written reports with metrics + strategic commentary. Timezone-flexible.
I diagnose before I prescribe. Every project gets a custom strategy built from first principles — not a recycled playbook from the last client.
Get in Touch
Let's build something
that compounds.
If you are looking for an SEO strategist who builds systems — not quick fixes — I would like to hear about your project. Free 30-minute call to discuss goals and assess fit.